MFM Case Study - OX Digital

Proudly Australian made pet food

OX Digital’s relationship with MfM Australia (formerly Meals for Mutts) started back in 2017 when we rewrote, redesigned and built a brand new website. During this process the brand evolved and we slowly moved the overall brand to a cleaner and more consistent identity.

Over the years we have provided a complete service by fulfilling packaging design and print collateral requirements alongside the ongoing website additions and upgrades. Due to this, we manage to maintain high quality and consistent outcomes across all mediums.

We have also had a focus on MfM’s overall strategy and execution of digital marketing including SEO, Google Ads and Facebook Ads.

KEY FOCUS

We planned, wrote, designed and managed Facebook Ads for campaigns on general brand awareness, product awareness and educational awareness resulting in significant paid search traffic.

Our Inbound Marketing Strategy (education strategy) covered many pet related topics to be posted on the blog and promoted via EDMs (Direct Email), social channels and ads. This process has kept the brand in front of customers and has been important to build trust.

Our monthly Digital Marketing support service covered a year of Search Engine Optimisation after a significant website upgrade. This gave us a large amount of pages to optimise with high value keywords resulting in exceptional growth in the first year.

We commissioned a 3D Artist Sam Lennox to model exact replicas of each bag size and product variable to showcase the product clearly and maintain a consistent and high quality aesthetic. Product renders also enable smooth transitions when filtering products on the website.

3D Artist Sam Lennox worked with OX Digital to create beautiful beauty renders to showcase the products in environments with pets and their owners. The bags are a foil that reflects and shows creases which is why this solution resulted in a better outcome than photography.

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