Ben Lennox, OX Digital Founder and Managing Director was fortunate enough to have the opportunity to launch the brand 4WD Touring Australia, design their magazine layout and launch their first ten editions.
Publication Design
The 4WD market is very competitive so a point of difference was needed. This is why a free flowing grid structure was established to support the lifestyle direction and place emphasis on the beautiful photography in each edition.
Logo design
The logotype needed to be bold and iconic to have a strong shelf presence. The shape needed to span across the top of the magazine but also work for digital media.
