4WD Touring

4WD Touring

Australia’s best offroad travel and outback lifestyle magazine.


Date:2012 - 2015

Design Scope:

Brand Identity
Publication Design
Point of Sale

Digital Scope:


Blaze Ecommerce

Ben Lennox, OX Digital Founder and Managing Director was fortunate enough to have the opportunity to launch the brand 4WD Touring Australia, design their magazine layout and launch their first ten editions.

Publication Design

The 4WD market is very competitive so a point of difference was needed. This is why a free flowing grid structure was established to support the lifestyle direction and place emphasis on the beautiful photography in each edition.

Logo design

The logotype needed to be bold and iconic to have a strong shelf presence. The shape needed to span across the top of the magazine but also work for digital media.

Kimberley Expedition

We worked with 4WD Touring Australia magazine on one-off publications dedicated to specific locations. Be designed a logo for their Kimberley Expedition and also designed a coffee table book to showcase their beautiful photography from the trip.

POS for trade shows

We have assisted 4WD Touring Australia magazine with promotional collateral for Caravan and Camping Show stands across Australia.