Activated Probiotics
Activated Probiotics
Client:Biome Australia
Date:2016 - Present
Design Scope:
Print Design
Digital Design
Digital Scope:
Website Development
Digital Engagement
Digital Marketing
Colab:
Blaze Ecommerce
When ASX listed company Biome Australia’s approached us in 2019, they were ready to make a big digital leap with their flagship brand Activated Probiotics.
Their mission was clear: bring groundbreaking probiotic products backed by clinical research to a wider audience, while making complex science feel simple and accessible.
That’s where we came in. Since then, we’ve worked hand-in-hand with Activated Probiotics, building a digital ecosystem that not only informs but also connects with consumers and practitioners in a meaningful way.
From clean, user-friendly website design to powerful digital marketing, we’ve helped elevate the brand’s presence in ways that go beyond just looking good on screen.
Here’s a glimpse into how we’ve powered their digital success.
Product Category Strategy
To support a growing product line, we crafted a smart, condition-specific product sorting structure.
By working with their internal science team, we grouped products based on the health issues they target, making it easier for customers to find exactly what they need.
This clear structure streamlined navigation on both the website and in print, aligning perfectly with the brand’s mission.
The result? An intuitive experience that simplifies the buying process while boosting product discovery and sales.
Landing Pages
Every month, Activated Probiotics launches a new campaign to spotlight different health benefits or products. So, OX takes the lead in designing and deploying high-impact landing pages.
Paired with eye-catching social media and digital marketing assets, these pages not only increase traffic but also engage users – turning interest into action.
By focusing on clean design, persuasive copy and user-friendly navigation, we help the brand consistently drive higher engagement and better results from each campaign.
Practitioner Portal
The secure practitioner portal is a key feature of Activated Probiotics’ website, built to give practitioners exclusive access to training resources, clinical documents – and a wealth of other educational content.
This portal enhances the brand’s educational mission, making it easier for practitioners to stay informed and engaged.
By syncing it with Klaviyo for B2B marketing, we’ve helped streamline communication and delivered targeted content that drives practitioner loyalty and, in turn, boosts product recommendations.
Upcoming Event Bookings
Given the importance of both in-person and online events in the brand’s educational strategy, we built a streamlined event booking platform to allow practitioners to easily register for seminars and webinars.
The system offers a seamless ticketing process, a smooth checkout experience and automatic confirmation emails, significantly improving the user experience.
This efficiency has led to increased participation in the brand’s events, contributing to its growing reputation as an educational leader in the industry.
Past Event Recordings
We integrated Zoom with the event booking system to automatically record webinars and allow practitioners to access these valuable resources later.
This feature enables users to watch past events on-demand, either for free or for a small fee, ensuring continued access to educational content.
This platform not only enhances the brand’s value proposition but also increases practitioner engagement, providing them with an ongoing resource to stay up-to-date with the latest insights and developments in the probiotic space.
Our ongoing partnership with Activated Probiotics has allowed us to build and refine a digital presence that evolves with the brand.
By prioritising user experience, streamlined navigation, and innovative functionality, we’ve empowered Activated Probiotics to create a digital ecosystem that supports both practitioners and customers while driving business growth.
Combining education, convenience, and market-leading digital solutions, we’ve helped establish the brand as a trusted leader in the health and wellness industry.
Print Collateral
For every online resource we have also designed print collateral to support Biome Australia’s sales team when out visiting pharmacies.
Print collateral includes:
- Clinical Summary Charts
- Strain Action Charts
- Technical Sheets
- Consumer Flyers,
- Educational Booklets
- Posters
- Point of Sale
- Prescription Clips
- Practitioner Manual