Activated Probiotics
Activated Probiotics
Client:Biome Australia
Date:2016 - Present
Design Scope:
Print Design
Digital Design
Digital Scope:
Website Development
Digital Engagement
Digital Marketing
Colab:
Blaze Ecommerce
OX Digital has continually worked on Biome Australia’s flagship brand Activated Probiotics since the company’s inception in 2019.
The primary deliverable has been the design, development and management of their website. While the goalposts have changed due to the brand’s evolution, we have been able to maintain a level of consistency and adapt our services to support the company.
We also work closely with the team on a strategic level to communicate complex ideas and clinical data easily to both consumers and practitioners via both digital and print mediums.
Product Category Strategy
To support the expanding product range, we devised a new product sorting structure focusing around the brand philosophy of ‘Condition Specific Probiotics’.
We have collaborated with their internal science team to develop this new system, which revolves around grouping products according to their targeted conditions.
This framework was then extensively designed and built into the website’s navigation and eCommerce system while also designing the supporting print collateral.
Landing Pages
Activated Probiotics runs monthly campaigns around a particular topic, benefit or product. We spearhead the design and deployment of landing pages and design assets for social media and digital marketing.
Social media and digital marketing continues to be a cornerstone of the brand’s online presence which OX Digital supports.
Practitioner Portal
Within the website we built a secure portal with an approval system that enables practitioners access to practitioner-only resources and features.
Activated Probiotics places a large emphasis on education, so we built functionality to support this direction. The system incorporates training resources, knowledge bases where clinical documentation can be accessed.
The approved database is synced with Klaviyo to improve B2B marketing framework, which has been integral to the portal’s success.
Event Booking Platform
We built functionality for practitioners to register for in-person seminars and online webinars with a custom ticketing process, smooth checkout experience and automatic transactional emails.
Past Event Recording Platform
The online events feature a Zoom integration which automatically records the webinars. These recordings are uploaded to offer practitioners the option to watch free or paid past events.
Print Collateral
For every online resource we have also designed print collateral to support Biome Australia’s sales team when out visiting pharmacies.
Print collateral includes:
- Clinical Summary Charts
- Strain Action Charts
- Technical Sheets
- Consumer Flyers,
- Educational Booklets
- Posters
- Point of Sale
- Prescription Clips
- Practitioner Manual