High performance sports supplements born from cutting edge clinical research.



Design Scope:

Packaging Design
Graphic Design
UI Design

Digital Scope:


Blaze Ecommerce

We supported Biome Australia launch their sports performance supplement range AXP. Unfortunately the AXP brand was discontinued and the products were moved over to the flagship Activated Probiotics brand.

Packaging Design

We took the brand guidelines and designed a premium packaging line that works in the sports performance space. It was important the design was instantly recognisable.

Collaborating with the regulatory team on technical labeling was a detail-oriented and cooperative effort.

Digital Elements

Our design language was also translated into social media graphics and digital marketing assets, working in parallel with AXP’s marketing team to launch campaigns to improve brand position and product awareness.

Print Collateral

The brand elements from the packaging design were further applied across print media including informative brochures, flyers and technical sheets, to create consistency and effectively utilise the minimal design style to highlight important information and the benefits of each product.