MfM
Australia

MfM
Australia

Proudly Australian made pet food.

Client:MfM
Australia

Date:2018 - Present

Design Scope:

Print Design
Digital Design

Digital Scope:

Website Development
Digital Engagement
Digital Marketing

Colab:

Blaze Ecommerce

OX Digital’s relationship with MfM Australia (formerly Meals for Mutts) started back in 2017. Over the years we have supported their design and digital needs which has slowly moved the overall brand to a cleaner and more consistent identity.

Website Development

Our focus was to design a user-friendly interface that aligns with the brand’s goals. Our approach combined strategic planning, full copywriting and responsive design.

During the Development Phase we spent additional time writing and organising content to achieve SEO objectives.

Digital Engagement

We planned, wrote, designed and managed Facebook Ads for campaigns on general brand awareness, product awareness and educational awareness resulting in significant paid search traffic.

Our Inbound Marketing Strategy (education strategy) covered many pet related topics to be posted on the blog and promoted via EDMs (Direct Email), social channels and ads. This process has kept the brand in front of customers and has been important to build trust.

Search Engine Optimisation

Our monthly Digital Marketing Support service covered a year of Search Engine Optimisation after a significant website upgrade. This gave us a large amount of pages to optimise with high value keywords resulting in exceptional growth in the first year.