TBD Case Study - OX Digital

Raw food for dogs. Subscription and delivery.

The Butcher’s Dog approached OX Digital urgently needing a new website due to a failed custom website which was leaking sales month on month.

We designed and developed a new WordPress website and through the integration of WooCommerce we achieved subscription functionality while meeting technical shipping rules that worked around specific postcodes and product variables.

The digital experience was improved on every page and at every touch point to make it easier for customers to navigate and purchase whether on mobile phone, tablet or desktop computer.

The client’s sales results instantly went back to their previous levels and they have experienced steady sales growth and retention due to a better customer experience.

KEY FUNCTIONALITY

The previous website’s written content was reviewed, cut and refined significantly to help customers easily understand the benefits of raw feeding and know which meals are best for their dog.

At every touch point we have preempted and carefully positioned microcopy to help guide customers through the shopping experience to reduce customer service cases.

Transactional emails from WooCommerce have been carefully written and designed to be clear, informative and enjoyable.

A customer’s order or subscription status triggers condition specific automatic emails such as Cancel Win Back, On Hold Enquiry, and various Reaching Out emails.

When a customer creates an account they see a range of features to easily manage their Personal Details and their Dog’s Details.

Customer’s are prompted to sign up to the mailing list for a discount which has been an effective way to acquire new users and paying customers.

We have designed and developed custom functionality to give customers the ability to Pause, Skip Delivery, Renew and Cancel a Subscription. Customers can also Remove and Add items to an existing delivery.

If a customer has a past order that their dog loves and wants to simply order again, they can with our One-click Renew Order functionality

We wrote, designed and developed a Refer a Friend system. This system sits within the My Account Portal to entice existing customers to spread the word.

Refer a Friend messaging is included in EDM Campaigns and Print collateral.

more work