The Butcher’s Dog
  • Branding
  • Website Design
  • Wordpress Development
  • E-Commerce
  • Digital Marketing
Raw food for dogs. Subscription and delivery.
View website

The Butcher’s Dog approached OX Digital urgently needing a new website due to a failed custom website which was leaking sales month on month.

We designed and developed a new WordPress website and through the integration of WooCommerce we achieved subscription functionality while meeting technical shipping rules that worked around specific postcodes and product variables.

The digital experience was improved on every page and at every touch point to make it easier for customers to navigate and purchase whether on mobile phone, tablet or desktop computer.

The client’s sales results instantly went back to their previous levels and they have experienced steady sales growth and retention due to a better customer experience.


The previous website’s written content was reviewed, cut and refined significantly to help customers easily understand the benefits of raw feeding and know which meals are best for their dog.

At every touch point we have preempted and carefully positioned microcopy to help guide customers through the shopping experience to reduce customer service cases.